So here it is My new Logo / Brand for producing software and games under.. that is if I ever get anything finished -_-
This has taken a disproportionate amount of time for how important it really is. But it mattered to me personally to get right.
On iPhone and iPad:
This is what 100's of hours of logo design and pondering possible names looks like condensed. Which scarily doesn't look like that much work, but naturally I am only taking screenshots when I remember to, shame I don't have a time lapse of this
It's not that I'm so smart, It's just that I stay with problems longer -- Einstein
The original round logo on fire used on my personal Portfolio / Gallery was started in Jan 2006
And the reworking was done November 2011 which produced 'Roundtree'
Though it bugged my how it sounded like a famous brand Rowntree so I restyled it to the Lonetree name around July 2013 which served me internally for a year and shows up in the work in progress for my game.
To then start redoing the name again in June 2014 as I was finally buying the domain and hosting and just didn't 'feel it'
So Below is the various historical progress / messing aboutness's
Funny I basically had the logo after about 2 minutes but took me several hours to turn it into a tree as negative space. But that's what art is, when to keep messing with something and when to stop
I have always loved the old Bungie Marathon Logo ( which supposedly represents the hollowed out moon of Mars; Deimos that forms the U.E.S.C. spaceship Marathon
This all started with me doodling over the top of my current Logo and distorting it as I just wanted to tweak it a bit, not redesign it
I am not including all the work in progress for this starting point logo, it is included in this blog inside Y2006-Mo01-Website article titled 'My Website'
And then somehow right away drew a circle, and cut a piece of it
So that was it, remove the other circle, and I had redesigned my logo in 5 minutes!!
Except I kept going because I hadn't seen the symbolism and pure minimalism in that logo.
So over the course of several hundred hours I kept inventing
A very cryptic version of Alex Lovett as an X and L, my cleverness knows no bounds, bounds such as being able to even read it.
And I'm always googling to see if other people have heavily copied an idea of mine before I use it
Link is a cool word, double also cool. Also. I probably should have just stopped here
Ahh had, I see for the first time, it looks a bit like a very neat tree. And I do very much like the name, though it lacks character being just a purely descriptive name. And I may have stopped here and revelled in my cleverness but both com and co.uk domains for it are not available. Though I could have had RoundtreeStudios.co.uk. But more concerning than all of that is the very famous Rowntree fruit pastel company that we have here in the UK. And I can't escape how annoyingly close that is... so on I continue
I finally give in and try to think of some other names that are not so close to Rowntree.
Lonetree is pretty good and has more character, and symbolic of how alone I am, a lone develop, the solitary tree that grows, if at all, grows strongest and all that. But it still bugs me how it sounds like 'loan tree' and that it sounds a bit sad and pathetic being 'lone' as cool as 'lone ranger'
And lone tree stuck for a long long time. But ever time it came to buying the domain. I'd flinch, It doesn't feel right. Mostly because of the 'loan' sounding part. I want a name I can say in conversation and not feel stupid or have to spell it out.
code core sounds cool, but is a bit cold and nerdy... which is how I have become lately but doesn't mean I want that reflected in my logo
Yes for a brief moment I feel in love with code root. Finding the WWW really annoying as the smaller newer UK suffix looks out of balance, I tried a few hundred permutations on joint W's and V's together in vein.
Back to the drawing board.. again
Oooh, Ghostree, I like that. it has character, for boding ness.
So close to buying this one, getting fed up... but I still find it a bit embarrassing to say out loud. And I keep reading it over and over and it has become gost-ree to me. The sharing of the T while amazingly clever is a bit of a bastard portmanteau really. Ghost and tree are not very smooth sounding words.
Wood is better, wood is a good solid sounding, smooth sounding word that goes great on the end of other words.
Hmmm... Make it more minimalist, by removing the eye and the hands, improves it I think
Yes I am taking the piss, gotta love the double meaning, it has been a long day
Ok ok, I got it... I really got it
Sounds bad ass, rolls off the tongue, letters look good apart from 'W' stupid letter. Is actually representative of what the logo is. And is available in .co.uk domain
But yes it is a lot less 'original' and has some million search results on google compared to 10,000 for Ghostree
Nailed it, Shake six, I'm out here
Well lets play with some colours now
For amusement here is my scratch pad of namingness, I went at this for 100's of hours, it is ridiculous. Serendipity takes hard work. Then it looks clever ( till you know what went on behind the scenes )
Link: www.litscape.com --- 4_letter_t_end_words
Link: www.degraeve.com --- invent-a-word
Compound words ( 2 words added )
portmanteau ( combine two works by joining sounds )
Use clever domain extensions
Ice on Fire
Backwards ( last resort )
Azzip -> PIZZA
Something vidid and stupid or unexpected
Chinese Fried Tofu
Common Name Structures
Here is a list of common company name structures I got from gamedevmap.com, where X is the unique part of your company name
Entertainment (Retard Entertainment)
Interactive (Your Face Interactive)
Studios/Studio (Amazing Studios)
Software/Soft (Very Soft)
Labs/Lab (Evil Minion Labs)
Company/Co/Corp (Shinra Co.)
Media (1337 Media)
Games/Game Development/Development (My Frog Died Yesterday Games)
Online (I Go Online)
Design (Curly Brackets Design)
Systems (Asterisk Systems)
Technology/Tech (Synsys Tech)
lonetree -- endings
arbre ( catalan )
arbol ( spanish)
albero ( italian )
arbre ( French )
arvore ( Portuguese )
Dramatic funny odd
Bright odd colors pinktree
Emotional states or character traits
Arbourous - formed from trres
arborary, arboreal, arborical
Tree of life
solus, secretum, singularis
Great company naming tells a story that engages and compels
Great company naming glides off the tongue and lands gracefully on the page
Great company naming stakes a claim that is distinctive and trademarkable
And great company naming must do all of this in just a few short syllables
Emotional Bonding Power - When naming a business or developing a product name, are you connecting with your target market? Are you measuring the name's emotional bonding power?
Memorability - Brand name research shows memorability is the true litmus test of exceptional names. Can your target market recall the new product name after seeing it just once?
Latent Association - What negative and positive associations exist with your new corporate name or product name? What barriers have to be overcome with negative latent associations? How does sound symbolism or phono-semantics (the meaning of sounds) affect the evaluation of a name's latent association?
Fit to Concept - Which brand name candidate best positions your company, product or service offering?
Pronouncability - Brand name research reveals what should be common sense: If your target market can't pronounce the brand name, they won't ask for it.
Can you quantify your product name pronouncability?
Sound Symbolism - Does the product name sound right to your target customers? If you're naming a business, does the name sound powerful and established?